Why your small business needs PR

PR – or to give it its Sunday name, Public Relations – might just be the best trick you can pull out of the hat when marketing your business. By its very definition, PR is the key tool which can help you build a more personable rapport with your stakeholders – whether that’s clients, investors […]

14 ways PR can help communicate your brand values

If you’re weighing up where to spend your 2019 marketing budget and haven’t previously included PR as part of your strategy, the new financial year is a great opportunity to add it to the mix. In an ideal world, your marketing activity should include a combination of promotional tools and techniques spanning a range of […]